The Chiba Jets Funabashi has launched the Innovation Partner program, aiming to create new relationships between sports teams and corporations. According to Maika Miyazaki from Dentsu Inc. Sports Business Division, the Japanese basketball scene has been steadily growing since the establishment of the B.League, with the national team achieving Olympic and World Cup berths. Chiba Jets Funabashi President Seiya Tamura created the Innovation Partner program to build new relationships with companies. Masahide Kakei from Dentsu Inc. Second Integrated Solutions Bureau explained that the program aims to create value jointly between sports teams and companies, with sports providing solutions to corporate marketing challenges. The Chiba Jets Funabashi aims to contribute to the growth of the basketball scene by building new relationships with companies as the B.League continues to grow. The Japanese basketball scene is expected to revolutionize both sports and business, following the era of baseball in the Showa period and soccer in the Heisei period. The Chiba Jets Funabashi's Innovation Partner program is a new initiative to build new relationships with companies in response to these expectations. With over 600,000 players in Japan, basketball has inherently high potential, and the launch of the new league has been the catalyst for rapid growth. The JBA and the B.League are implementing unified business strategies for the national team and the pro league under the motto Revitalize Japan with Basketball!, pursuing sports sponsorship where the basketball world and sponsors jointly create value.